Intellectual Property (IP) can create tremendous leverage for a business owner, both for profitably operating the business and when preparing to exit. When used strategically – patents, trademarks, copyrights, and trade secrets – are assets that help to solidify the differentiation and value proposition of a business, and position it as best in class. Since IP is often misunderstood by business owners and consultants alike, it is often underutilized or neglected by business owners and not given enough attention during value acceleration. As an exit planning advisor, being aware of IP opportunities can provide some immediate action steps and quick wins when de-risking. In this interactive discussion, we will explore major concepts, and take a deep dive on action steps to have a significant impact on exit valuation by creating good IP strategy.