John Hancock Investment Management Presents:
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As a financial professional, you work with your clients to help them achieve their financial goals. But how do you turn your competitive strengths into messages that prospective business owner clients will want to hear? As a CEPA® you bring an advanced skillset to the relationship that other Financial Professionals do not have. The ability to communicate these differentiators will be critical to gaining new clients. And today, with multiple decision makers, information overload, and heightened competition, your messaging is more critical than ever.
This presentation will provide a framework for communicating your processes, the services you deliver, and the exit planning team you bring to the table. Ultimately, we can help you connect with decision-makers, define and simplify your core story in a compelling way that generates action from prospective clients, and help make sure that your team members are aligned on messaging.
