As a Financial Advisor, your success depends on consistently growing your pipeline and increasing assets under management. One of the most effective ways to engage high-value business owner clients is through exit planning—but how do you position it as a compelling offer while keeping execution simple? In this session, you’ll learn how to go to market as a new CEPA and attract business owners by presenting exit planning as a must-have service. We’ll show you how to build a structured Exit Planning Offering that integrates Business, Personal, and Financial planning goals, making it easy for both you and your clients to execute. Join us to see how Maus empowers you to enroll business owners in exit planning—turning engaged clients into long-term AUM opportunities.