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That Will Never Work: The Birth of Netflix and The Amazing Life of an Idea

May 22, 8:00 am

– 9:00 am

Grand Phoenician Ballroom

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About This Session

Netflix Co-Founder and startup CEO Marc Randolph shares the unlikely story of how a handful of dreamers with no money and a bad idea, created the company that eventually brought down Blockbuster. Packed with dozens of stories that trace the dramatic ups and downs of those first exciting years, Marc weaves an inspiring story that shows the value of innovation, persistence, and optimism. Along the way, he shares some of the many values that he believes made Netflix successful, including a focus on analytics and testing, its novel corporate culture, and its almost fanatical obsession with focus. Equal parts inspiration, start-up story, and practical tips, it’s a message that resonates well with anyone who appreciates a good “overcoming adversity” story.

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Marc Randolph

Learning Objectives

Understand the value of innovation, persistence, and optimism
Uncover the ups and downs of starting your own business
The importance of incorporating analytics and testing into business processes

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