An Inspiring Power Session
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Being good at what you do is no longer enough. Today’s advisors are under tremendous pressure to figure out the right combination of online tactics to turn themselves into industry “thought leaders.” But what if we have it wrong? What if they key to generating intense attention and visibility is rooted in something much more fundamental?
Michael F. Schein, Head Hype Artist at MicroFame Media and author of The Hype Handbook (McGraw Hill), makes case that becoming famous in your niche is all about understanding a set of mass psychology principles he calls hype. As he sees it, hype is not necessarily bad…quite the contrary. For those who have a sincere desire to help their clients, mastering hype is one of the most ethical things you could ever do.
Drawing on lessons from hip hop managers, rock Svengalis, famous artists, mischievous entrepreneurs, and benevolent pranksters (to name just a few), Schein gives you a roadmap you can use to build major buzz around your business so you can serve your clients better.
Power Sessions will take the format of brief and focused presentations, similar in style to a TED Talk, providing actionable education and insight with the goal of continuing to advance and grow the exit planning discipline into a more transformational and valuable experience for business owners and entrepreneurs. Our goal is to provide thought-provoking, inspiring, and motivational experiences that transform the way we think. In keeping with the theme of this year’s Summit, the Power Sessions will focus on E-P-I, experiences, people, and innovation – three elements we feel are foundational for success in the exit planning space.
