Jason “Wally” Waldron, CEPA since 2022, is the secret weapon behind owners, founders, and CEOs of B2B companies who use his unique profit and value acceleration strategies to grow faster and maximize the value of their business. When these owners feel trapped in their businesses, he applies Exitology so they can buy back their time and freedom. Details here: exitology.com As a nationally recognized business growth strategist, educator, and speaker, Wally has hosted multiple leaders in the Value Acceleration and Exit Planning field on his Exitology Podcast. Available here: pod.co/exitology His most recent book, Exitology, has been read by thousands of business owners throughout the English-speaking world, and the methods found within it are deployed daily by firms across North America and beyond.Available here: exitologybook.com He lives in the mountains of Evergreen, Colorado, with his wife and two children.