Laura Sauter is a nationally recognized branding expert and the founder of Agency Bel, a Boston-based brand strategy and design consultancy. With over 25 years of experience helping companies navigate inflection points—startups, mergers, leadership changes, and exits—Laura brings a thoughtful, strategic lens to branding that transcends visuals and taps into deep business value. Laura will explore the critical role of brand alignment in exit strategy—specifically how rebranding can unlock untapped value and tell a compelling story to prospective buyers. Her session focuses on how to ensure that your brand reflects the legacy, values, and future aspirations of your business. Laura has worked with everything from solopreneurs to Fortune 50 companies, always with one goal in mind: helping businesses build a brand that leaves a lasting impression—and a marketable legacy.