Meet Gerry Fleisher:

Gerry Fleisher has retired as President and CEO of the 5 Alarm Fire and Safety Equipment, LLC, in Delafield, WI. Gerry sold his company in a planned sale process to a strategic buyer in 2021.

Gerry knows that empowered sales teams create successful sales professionals. In his 35 years of business, the last 13 years as owner of 5 Alarm, Gerry empowered his staff to plan, execute, and succeed while holding his employees accountable to their actions. Whether you were in sales, service, or admin, Gerry worked with his staff to recognize their strengths and weaknesses while carefully managing at the 10,000-foot level.

His organization grew organically while capturing sales and service from his competitions without margin erosion or loss of sales. Vendor partners looked to his organization for help during lagging sales and customers could rely on capitalizing on those ventures.

Customer donation support was a key component to Gerry. “We support those customers who support us” was his benchmark. Gerry would support the Fire Department with Commemorative Fire Helmets that he would help auction off and empower the Fire Department to receive more financial support from those endeavors.

Gerry holds a bachelor’s degree in marketing. His previous work experiences include Fisher Scientific and Quest Technologies. He retired as a Lieutenant with the Lake County Fire & Rescue, served as planning commissioner and is currently commissioner of the Fire Board for LCFD.