Luis Balmaceda is a Certified Exit Planning Advisor (CEPA) and the founder of CompassVista, where he serves as a Fractional CMO (Chief Marketing Officer) for businesses looking to grow revenue and increase enterprise value.

With over a decade of experience building and exiting companies, Luis understands that most business owners are not just trying to grow—they are trying to build a business that is transferable, scalable, and ultimately valuable at exit.

Through CompassVista, Luis leads a team of marketing specialists who help companies design and implement digital systems they own—not systems they rent from agencies. This includes building infrastructure across SEO, lead generation, automation, and sales enablement, all aligned with long-term value creation.

What makes Luis different from traditional marketing advisors is his ability to connect digital authority strategies directly to enterprise value. Rather than focusing only on leads or campaigns, he works alongside exit planners, leadership teams, and boards of directors to help businesses build stronger customer acquisition systems, and improve valuation.

Luis is also a member of the Maxwell Leadership team, where he integrates leadership development and team performance into marketing strategies—ensuring that businesses are not only building an acquisition engine, but are increasing in value.