Eden is the CEO and co-founder of FINNY. The original idea behind FINNY came from Eden’s days on the private equity team at Boston Consulting Group where she worked with the largest financial services firms in the country on their organic and inorganic growth strategy. Eden spent 3 years at BCG NYC and joined out of college, where she received a BEng from McGill University in Software Engineering and Machine Learning.

Since launching FINNY 2 years ago, it has become one of the top names in Wealth Management, selling to over 250 firms across the US and raising 6.5M in venture capital funding from top institutions like Y-Combinator, Restive, and angels like the CEO Morningstar, COO of Orion, and the President of Apollo. Eden was also named Top Ten to Watch in Wealth in 2025 by WealthManagement.com.