Jed is the Founder & CEO of Backstory Branding, a brand strategy and messaging firm that helps growth-stage companies multiply their value by getting their stories straight. With over 20 years of experience, he’s worked with category-leading brands like BambooHR, Consensus, Lucidchart, and Gabb. He created the Backstory Brand Wheel™ Framework and authored Building a Brand That Scales (Fast Company Press).