Jason “Wally” Waldron, CEPA (2022), is the Founder and CEO of Exitology and a nationally recognized business growth strategist, educator, and speaker. He works with owners, founders, and CEOs of B2B companies to close profit gaps, accelerate growth, and maximize enterprise value—helping business owners who feel “trapped” in their companies buy back their time and freedom. He also hosts the Exitology Podcast, featuring leaders in Value Acceleration and exit planning (https://pod.co/exitology), and is the author of Exitology, read by thousands of business owners worldwide (http://exitologybook.com/). Wally lives in the mountains of Evergreen, Colorado, with his wife and two children.