Ben Utecht is a people and culture expert. Playing under world-renowned coach Tony Dungy and winning a Super Bowl, he is now a Chief Culture Officer. Professional advisors to have maximize growth and impact with owners need to unite around one common creed. This creed focuses on value and is relationship-centric. It unites advisors around a common set of beliefs, goals, and principles, allowing us access to more business owners and more impactful results.