Gerry O’Brion has helped thousands of CEOs, executives, sales teams, and franchisees become the #1 choice in crowded industries. He is the creator of The Because framework of influence that reveals how to become the #1 choice, even in a crowded market.
His book – They Buy Your Because – Closing the sale in a crowded market, shows companies how to clarify their message, stand out in the sea of sameness and close more sales.
Gerry is known for rolling out the advertising for the Coors Light bottle with the color-changing mountains, which grew the brand by hundreds of millions of dollars.
Gerry spent his career as an executive for brands like Procter & Gamble, Coors Light, Quiznos, and Red Robin. He has an MBA from the University of Michigan, a BBA from the University of Wisconsin and spent 8 years in the military.