Mark Sims serves as President of Madison Insurance Group, bringing over 30 years of expertise in enterprise risk management and insurance consulting. In this role, Mark specializes in helping businesses mitigate catastrophic risks and structure employee benefit programs by transforming insurance premiums into financial assets through Private Insurance Linked Securities. Since joining Madison Insurance Group in 2000, Mark has collaborated closely with CPAs, investment advisors, tax attorneys, estate planning firms, family offices, and other trusted professionals. He is known for designing highly customized risk management strategies tailored to the needs of high-net-worth individuals and business owners across a wide range of industries. A dynamic and sought-after speaker, Mark is frequently invited to present to professional organizations and industry associations nationwide. His presentations focus on the strategic use of Private Insurance for risk management, asset protection, wealth preservation, and business exit planning. Mark is certified by the National Association of State Boards of Accountancy (NASBA) as a National Registry CPE Sponsor, delivering continuing professional education on Enterprise Risk Management and Insurance. He regularly leads industry-specific webinars and live sessions for advisor groups and CPAs interested in exploring the Private Insurance landscape and the advantages of the Puerto Rico domicile.