Justin Goodbread is a nationally recognized business strategist, bestselling author, and serial entrepreneur who has spent over three decades building, scaling, and selling companies across industries. As the Founder and CEO of Relentless Value Coaching, he equips service-based business owners and professional advisors with proven strategies to maximize transferable enterprise value, create wealth beyond income, and build legacies that last. 

Justin is a Certified Exit Planning Advisor (CEPA), Certified Financial Planner (CFP®), and Certified Value Growth Advisor (CBGA). His deep credentials and hard-earned experience—having personally built and exited multiple 7-, 8-, and 9-figure companies—have positioned him as one of the nation’s most practical and results-driven voices in business value growth. He knows firsthand that most business owners confuse income with wealth and mistake busyness for building. His mission is clear: help owners trade resistance and short-term thinking for scalable systems, transferable value, and freedom. 

Through Relentless Value Coaching, Justin delivers a five-phase framework that moves owners from reactive decision-making to disciplined, value-driven execution. His clients range from independent service firms to established advisory practices. Nearly 100 owners have doubled or tripled their business value under his direct coaching, and hundreds more have been impacted through his group programs, intensives, and educational content. Advisors who partner with him gain both practical strategies and a clear methodology to help their clients maximize outcomes. 

A bestselling author, Justin wrote Your Baby’s Ugly and The Ultimate Sale, which expose the harsh truths of exit readiness and lay out actionable pathways for business transformation. He has also been recognized with Investopedia’s Top 100 Financial Advisors award multiple times and received the Exit Planning Institute’s Peter Christman Exit Planner of the Year award in 2022, selected from more than 25,000 advisors worldwide. 

In addition to his coaching and speaking, Justin serves as a faculty member for the Exit Planning Institute, where he trains advisors across the country in the Value Acceleration Methodology™. He has become a trusted resource for advisors seeking to guide clients through growth and transition planning with clarity, rigor, and conviction. 

At his core, Justin is driven by faith, a passion for legacy, and a desire to help others live with purpose. He believes that when business owners build companies of enduring value, they create not only personal wealth but also impact for their families, employees, and communities. Whether on stage, in coaching sessions, or through his writings, Justin challenges his audiences to embrace relentless execution and complete their goals successfully.