Kevin Mallory (VFM) and Drew Watkins (ella) met early in ella’s development. Seeing a shared opportunity to redefine the exit planning experience, they’re working together to bring ella to market. This learning lab is an interview between the two of them to discuss how to approach exit planning with a co-creation mindset. They will explore how to create an advantageous exit for your clients while talking about the similarities between exit planning and product development.
