A company’s brand is one of the most valuable (yet often overlooked) assets in the sale of a business. Strong, intentional branding increases perceived value, attracts premium buyers, and creates a smoother transaction. But when a founder’s personal identity is too tightly woven into the business brand, it can complicate the process, reduce valuation, and limit buyer confidence.
In this session, you’ll learn why evolving the business brand and untangling the founder’s personal brand are critical steps to maximizing enterprise value. You’ll also gain practical tools, questions, and conversation starters you can use with your clients to uncover hidden brand risks or value drivers early in the exit process.
You’ll walk away with actionable insights to help your clients strengthen their brand equity, position the business for sale and prepare the founder for what comes next.
