While fair market value is easier to calculate and obtain, the real secret to sell-side M&A is maximizing and achieving strategic value. This session will demystify the path to achieving premium value through effective deal positioning and process management. We'll explore how REAG’s lower middle market M&A expertise helps identify and capture strategic value opportunities that significantly exceed traditional fair market valuations. Perfect for advisors who want to deepen their understanding of value creation in M&A and enhance their ability to guide clients through transformational transactions.