I help business owners build companies with real value, not just income. After watching my mom's skateboard shop close with nothing to show for years of work, I made it my mission to help entrepreneurs avoid the same fate.

As CEO and Chief Value Accelerator of Diffactory, I guide owners to transform their businesses from founder-dependent operations into transferable, valuable assets.

My path here wasn't typical. I spent years building and scaling companies, from launching Virgin Mobile's nationwide campaign at AMC Theatres to co-founding United Real Estate, which hit the Inc 5000. I helped create Enhanced Marketing Solutions from scratch into the largest full-service real estate marketing company in the U.S., serving over 4,000 franchise partners.

Here's what I learned: Marketing drives revenue. Value drives wealth.

After 18 years in the marketing trenches, I kept seeing the same pattern. Business owners would work for decades building successful companies, only to discover at exit that they'd created a job, not an asset. Their businesses were worth far less than they thought.

As a Certified Exit Planning Advisor (CEPA), I specialize in helping businesses worth $1M to $50M implement strategies that increase value by 2-10X. My approach focuses on building strong human, structural, customer, and social capital.

Exit planning isn't something you do "someday." It's a solid business strategy today.

My straightforward methods have helped hundreds of business owners transform their businesses from merely successful to genuinely significant because no one should reach the finish line of entrepreneurship with nothing to show for their hard work.

Specialties:

• Exit Strategy + Planning
• Value Acceleration
• AI and Automation Adoption and Integration
• Marketing Strategy + Consulting
• Managed Marketing Service Implementation
• Franchise System Development and Scaling
• Recurring Revenue / Membership Business Models