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2026 SPEAKER LINEUP

The 2026 Exit Planning Summit features a variety of industry experts and exit planning thought leaders for introductory to advanced exit planning sessions.

RESOURCE & SOLUTION LABS

Brian Trzcinski

Director, Business Market Development

Business Owner Perspectives: Key Finding from MassMutual's Latest Research

Brian A. Trzcinski has spent his entire career as a sales and marketing professional in the financial services industry. He has been with MassMutual since 2006, currently serving as its Director of Business Market Development. In his current role,...

ABOUT BRIAN

Brian A. Trzcinski has spent his entire career as a sales and marketing professional in the financial services industry. He has been with MassMutual since 2006, currently serving as its Director of Business Market Development. In his current role, Brian is responsible for all training and marketing programs aimed at assisting the business owner marketplace, including research, educational content, strategic partnerships and sales tool development. He is also the host of MassMutual's Real Business podcast, which educates business owners on how to protect, grow and transition their businesses. Prior to joining MassMutual, Brian was with MetLife as a Marketing Manager in its life insurance product, financial planning, and broker/dealer organizations. Brian is recognized as a Certified Exit Planning Advisor (CEPA) from the Exit Planning Institute. He holds a Master’s degree from Emerson College in Writing and Publishing and a Bachelors degree in Communication and Journalism from Stonehill College.

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