Rick Krebs believes every business owner deserves to maximize the harvest of the wealth they've spent years creating. That wealth should provide the freedom and resources to fund the next chapter of their lives. Through education, thoughtful planning, and strategic execution, Rick helps business owners maximize the value of their companies and keep more of what they've earned.

Rick is a principal at Business Sales Group, a boutique middle market M&A firm based in Heber City, Utah. He is also the founder of My Biz Value, a business valuation firm providing affordable valuations tailored for exit planning.

Since 2010, Rick has successfully closed 125+ transactions. He specializes in transactions from $2 million to $40 million in enterprise value.

As a co-founder of the EPI Utah Chapter of Exit Planners—the first of its kind in Utah—Rick has been a pioneer in exit planning. His contributions to the industry earned him Exit Planning Institute’s Member of the Year for 2025.

Widely known as the "M&A Cowboy", Rick is the author of the popular podcast M&A Murders & Accusations: The Good, The Bad, and The Ugly of Selling Your Business and the book, an Amazon bestseller, titled Sell Your Business By Design Not by Default. Featured guest expert for Forbes and CNBC.

He is a Certified Public Accountant (CPA) and Certified Exit Planning Advisor (CEPA), he holds a Master of Accountancy (MAcc) and a Bachelor of Science in Accounting from Utah State University.

When he's not guiding clients through successful business sales, Rick enjoys exploring Utah’s stunning mountains and deserts alongside his wife and family, often riding his favorite horse, Cookie Monster.